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Gamechanger: Cleveland Browns Unveil New Logo

Sean Newell

The Browns unveiled new logos and color schemes and, holy cow, they are slightly different. It's amazing.

The Cleveland Browns have finally gone and done it. No longer will one of the NFL's most reliably bleak and broken teams have their old bleak and broken look. It is true that there are still a million things wrong with the team, but no longer is a drab and outdated look one of them. The franchise has thrown out the old rulebook and updated their logo; this is a new look, for new team entering a new era in a New Cleveland. Check this out:

It is a new day, friends. Except for the brown. With their transition a brighter and richer version of the team's (non-brown) color—one that matches a traffic cone the passion of the fans and the pearl of the Cuyahoga—the Browns have made it clear that things are going to be different this year.

And they're not done. Sure, they completely and dramatically changed the colors, fans are no doubt wondering, but I want more. What about the Dawg Pound? Oh, ye of little faith. While you sleep, the Browns are out here toiling upward in the night.

Look at 2014 Dawg, the bitter disappointment all over his face and the faintly Paulie Walnuts-y dumb-but-angry look in his eyes. "Brian Hoyer started 13 games at quarterback this year," those eyes say. "And somehow I'm still worried he might leave in free agency." That is a sad Dawg, but mostly that is 2014 Dawg—a memory, a relic of a forgotten age. The new, 2015 Dawg is fierce, ensconced in neon safety colors. He's tugging at his leash hoping, wishing some motherfucker would step to him. He also sort of looks like Paulie Walnuts, but from a different angle.

These are not your father's Browns. They are...well, they still pretty much are your father's Browns, and to a certain extent his grandfather's. But their helmets will be slightly brighter, to reflect the passion of the fans they've tormented for generations. So that's good.