TV Station Employee Fired for Labeling Tom Brady a 'Known Cheater'
A worker at local Pittsburgh station KDKA shot their shot...and paid the price.
Photo by Erik S. Lesser—EPA/EFE
Some people are prone to speaking ill of New England Patriots quarterback Tom Brady. This isn't news. It's just a fact of life. But when it's your job to be an objective journalist—or at least when your boss has a stick up their ass—that business might come back to bite you.
Such was the case after a local TV station employee decided to shoot their shot on the chyron during some Super Bowl LIII coverage. A CBS affiliate in Pittsburgh—home to the sort of rival Steelers—ran an image of Brady on Monday's 4 o'clock news with a tidy little label below of "Known Cheater," and the higher-ups were none too pleased.
If you run a local TV station and see that something like this has gone viral, there are two ways you can approach it: 1. Just let it slide—maybe with a slap of the wrist—and soak up the attention. Or: 2. Get mad and hand the person a pink slip. Seems like KDKA went for the latter, as Sports Illustrated reported that the station let go of the employee who did it.
“While fans are entitled to have personal opinions, we have a journalistic responsibility to provide unbiased reporting,” KDKA said in a statement to SI.com. “The graphic that appeared Monday violated our news standards. The individual who created the graphic no longer works for KDKA-TV.”
Deep eye roll.