The NFL doesn't really know how to make money off of the NFL online. See: their practically nonexistent streaming services. (Just learn about fucking online advertising, you old farts.) Anyway, CBS—who owns the rights to (some) NFL broadcasts—decided to go a little online content oldschool and launched a clickbait-y headline and got hilariously trolled by like a gillion Facebook commenters.Before kickoff of the Raiders vs. Texans game, NFL on CBS rolled out a story about how Raiders wide receiver Michael Crabtree might step up to the plate if all three of Oakland's quarterbacks are out of commission. (Both Derek Carr and Matt McGloin are injured, and Connor Cook is a rookie, who could very well get injured too.)"Anybody goes down, I'm going to be the quarterback," Crabtree told ESPN. "Only two quarterbacks suiting [up], so if one goes down, that's when the panic starts."It's a good, quick little post built around a quote from another source. But instead of just saying that Michael Crabtree would step up in the headline, they went for the whole "surprise" clickbait move, and left that QB option as a mystery. Whoever was in charge of social media must've had a good sense of humor about things, and dropped the request, "Please don't 'saved you a click' us, you guys," and it was practically like a troll mating call blasted on a stereo under a bridge. Just scroll through the comments and see how many people actually went for the "saved you a click Michael Crabtree" line. NFL on CBS responded to it well, too (see above).But maybe this is all just an evil genius move, because NFL on CBS just got a shit load of engagement for their post that basically said 'troll us'—and probably got people to click on the article anyway. Hell, I just clicked on the article, and here I am writing about them doing this clickbait-y thing—and included their name in my own clickbait-y headline—which is giving them even more coverage, and causing people to click. Whoa. This shit is getting meta. Could you just, like, give me a few moments to ponder the simulacrum or something? Thanks, man.