pepsi
May Day Protesters Shared Pepsi with Cops by Throwing Cans at Them
The soda has become a weapon of unity, but maybe not in the way that their advertising team had hoped.
PR People Are Failing Right Now
A veteran public relations officer told us why United Airlines, Sean Spicer, and Pepsi should have known better.
How to Recover From a Major Screwup
A persuasion expert shows you how to apologize—without having to say you're sorry.
Yesterday on the Internet: We give Pepsi’s protest ad a closer look
Pepsi launched a controversial new ad on Tuesday, brought everyone on the internet together in their hatred of it on Wednesday, then pulled the ad on Thursday. It’s going to need—a closer look.
Pepsi's Protest Ad Is Just One Example of Big Soda’s Hidden Hypocrisy
Move over, Kendall—Big Soda really does fund fake protests nationwide.
Pepsi Is Pulling That Controversial Kendall Jenner Ad
"Pepsi was trying to project a global a message of unity, peace, and understanding. Clearly, we missed the mark, and we apologize."
The Chemical Brothers Told Us 20 Years Ago That This Pepsi Ad Wouldn't Work
Their are some undeniable similarities between the new Kendall Jenner-starring ad and the 1999 music video for the UK duo's song "Out Of Control."
Philly's Soda Tax Is Working So Well that Pepsi Is Laying Off Workers
In its first month, the 1.5 cent tax on each ounce of soda raised double the money that the city had expected it to.
Why Americans Are Finally Buying More Bottled Water than Soda
While a move away from soda is a good thing, the real problem seems to be that people living with sketchy water pipes don’t really have any choice but to buy the bottled stuff.
That Thirst-Quenching Soda Is Dehydrating You
Sweet soda might offer you temporary reprieve from the heat and thirst, but that little can sure as heck isn’t hydrating you.