Impossible Burger
Conservative Mom Group Is Real Mad at Burger King for Bad Word in Ad
The somehow-controversial ad, which debuted more than four months ago, depicts a totally normal reaction to eating a good burger.
Impossible Foods CEO Says Other Plant-Based Burgers 'Suck'
Impossible's doing great, but Pat Brown doesn't have such high hopes for the gazillion copycat fake meats on the horizon.
Arby's Has Invented a Carrot Made of Meat, and It Smells Like Insecurity
With plant-based alternatives like Impossible Burger and Beyond Burger experiencing meteoric popularity, Arby's is still banking on... more meat.
Burger King Is Launching a Vegetarian Whopper, and It Actually Might Rule
Available in selected US stores this week, the new menu item features a "bleeding" Impossible Burger patty.
Why Even Vegans Crave Burgers That 'Bleed'
From Iceland's No Bull quarter pounders to the Impossible Burger that "bleeds," the new wave of meat substitute burgers is surprisingly carnivorous.
How Much Has White Castle Changed Since Harold & Kumar's Infamous Burger Quest?
30 sliders each. Five orders of fries. Five Cokes. But is it still the same in the age of the Impossible Slider?
Missouri May Ban Plant-Based Meat Companies from Calling Their Products 'Meat'
The House of Representatives in the beef-loving state just passed a bill that could complicate the sale of meat substitutes.