fred perry
How a Fred Perry Polo Went From Fashion Item to Far-Right Symbol
Despite the British brand's strong cultural legacy, it continues to be picked up by facist groups who oppose the brand's inclusiveness.
A Rookie’s Guide to John Cooper Clarke
As Fred Perry are so deeply ingrained in British subculture, we thought we'd use their recently commissioned poem from John Cooper Clarke as an excuse to delve into the weird and wonderful history of the man himself.
“A Rebel From The Wrong Side of the Tennis Tramlines” – The Legacy of Fred Perry
Prior to Andy Murray’s triumph, Fred Perry was the last British man to win Wimbledon. He was also a libertine, an accidental fashionista, a socialist’s son, and much more.
Life, Death, Tennis and the Nazis: Gottfried von Cramm, The Man That Wimbledon Forgot
Gottfried von Cramm was one of Germany’s greatest tennis players, and a gay sportsman who stood up to the Nazis. His legacy has been overshadowed, but deserves to be brought into the light.
National Kits Reimagined with Local Fashion Brands
England would look better in Fred Perry shirts. They'd still let you down at major tournaments, but at least they'd look good doing it.
Fashion: What a Pair
We brought together a collection of doppelgangers for a celebration of soulmates.
Bradley Wiggins: The Counter-Culture Hero of Cycling
One of the world's best cyclists is defying the bland athlete norm by embracing his love for mod culture. No, really!
Children's Games
Remember what it was like fooling around with your cousin while you played hide-and-seek as a kid? This fashion story honors those memories.
White Power? Tennis Fashion Explained
What's with all these racists wearing white outfits and running around at country clubs?