Bud Light and VICE Digital Services

  • INDIANAPOLIS COLTS: SUPERFAN

    SuperFan draws inspiration from his surroundings. That might be fellow fans. It might be comic books. It might be a bounty hunter he saw on a television show. His extreme love for the color blue remains consistent.

  • NEW YORK GIANTS: MR. BEARD'O

    Dana Blatchford’s wife jokes that his beard is the 5th member of the family. When he was contacted by an apparel company to appear on a t-shirt, they needed a name. He’s been Mr. Beard’O ever since. Created by Bud Light and VICE Digital Services.

  • TENNESSEE TITANS: FLAME BROTHER

    When the end zone at his home stadium became known as the “Flame Pit”, Jonathan Key joined forces with his sibling and become one of the Flame Brothers. Created by Bud Light and VICE Digital Services.

  • NEW ENGLAND PATRIOTS: RANDY PIERCE

    Since 1988, Randy “Zip” Pierce has missed exactly one home game. Even after being diagnosed with an unknown neurological disorder and losing his sight. Created by Bud Light and VICE Digital Services.

  • HOUSTON TEXANS: OMASCARAS

    Omascaras is a musician superfan who wears mariachi pants, a luchador mask, and bandoleer belts to symbolize Mexico's revolutionary strength in the face of tyranny. He also carries machetes…but not real ones.

  • NEW ORLEANS SAINTS: BEADMAN

    When personal tradgedy struck on Super Bowl Sunday, Phillip Davis needed an outlet. He began taking Mardi Gras beads and weaving them together. But when a Saints superfan passed away, it was time to step up and fill the void. He became Beadman.

  • SEATTLE SEAHAWKS: THE 12TH PONY

    With his luscious blue and green mane (featuring non-toxic kid-friendly finger paints), Wilson “The 12th Pony” may be the most famous football-related miniature horse of all time. Created by Bud Light and VICE Digital Services.

  • PHILADELPHIA EAGLES: THE HATCHET

    Barry "The Hatchet" Vagnoni doesn't think he's ever been ordinary. One day he mustered the courage to ask his wife if he could build a 2,000 square ft. Eagles Locker Room on their property, and she said yes. Fly Eagles, fly!

  • DETROIT LIONS: CRACKMAN

    Every Sunday Ron Crachiola tansforms himself into CRACKMAN! Shedding his church clothes to reveal overalls, a hardhat, argyle socks and workboots, he then heads to the games in his custom Lions pickup truck and/or minibus.

  • ARIZONA CARDINALS: KID STALLYN

    15 years ago Dustin Holmes was double-dog dared by his best friend to wear a foam hat and a mullet wig. Today, he struts through tailgates and stadiums in a flashy red suit and fedora yelling at the top of his lungs. This is, he says, his destiny.

  • TAMPA BAY BUCCANEERS: BIG NASTY

    To cheer up his brother after a bad breakup, Keith Kunzig got tickets to a game, painted his face red and black, wore a horn helmet and stuck out his tongue. He's been getting nasty ever since. Created by Bud Light and VICE Digital Services.

  • OAKLAND RAIDERS: LOU RAIDER

    LOU RAIDER is old school. And he's always loved the Raiders. While he's never actually been to Oakland, he listens to the games on the radio from his custom built Raider Room every Sunday. Created by Bud Light and VICE Digital Services.