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"These underlying values have a wider global appeal," Shikoh says. For example, he tells me that 80 percent of Islamic banking customers in Malaysia are non-Muslim because they find Islamic banking ethics appealing. Similarly, he says 80 percent or more of customers of Saffron Road, a halal food brand at Whole Foods, are non-Muslims looking for humane, vegetarian-fed, and antibiotic-free meat products."For this generation of global Muslims, faith and modernity go hand in hand. Underscoring this is the desire to live a full life in society, to do what everyone else does." — Shelina Janmohamed
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